DIGITAL-SAVVY BRANDS & CONSUMER BEHAVIOUR PREDICTIONS
“I think it’s inevitable that, next year, when you buy a physical good, you wil also get a digital good from progressive retailers. And I think for a whole generation, the perceived value of physical piece plus a digital piece is higher than a physical piece alone.”
BIBLIOGRAPHY/ ACADEMIC RESEARCH
In order to get a 360 preview of what the Future of Digitality in Fashion looks like, I designed an exhaustive Research process. These resources include Academic Articles, White Papers, Scientific Research and nurtured close relationships with experts in the field such as Psychologists, Academics and Brands Ambassadors.
· Klein, A. 2016. Fashioning the Future: Can We Redefine Fashion. [online] LinkedIn. Available at: https://www.linkedin.com/pulse/fashioning-future-can-we-re-define-fashion-alison-klein?trk=related_artice_Fashioning%20The%20Future%3A%20Can%20We%20Re-Define%20Fashion%3F_article-card_title [Accessed 5th of October 2021]
·Kassaei, A. Year Unknown. Brand Development. [online] Bluepoint-Public Relations. Available at: https://www.bluepointpr.ca/brand-development [Accessed 19th of October 2021]
· Henkel, R. 2021. The Future of Fashion: These 5 Big Trends are driving the transformation. [online] Ispo.com. Available at: https://www.ispo.com/en/trends/future-fashion-these-5-trends-are-driving-transformation [Accessed 19th of October 2021]
·More contributors, Names Unknown. 2021. The State of Fashion 2021. [online] BOFxMcKinsey & Company. Available at: https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2021/the-state-of-fashion-2021-vf.pdf [Accessed 11th of October 2021]
· Ferraro, M. 2019. IBM and FIT Announce Collaboration to Help Build the Creative Fashion Workforce of the Future. [online] IBM Newsroom. Available at: https://newsroom.ibm.com/2019-04-23-IBM-and-FIT-Announce-Collaboration-to-Help-Build-the-Creative-Fashion-Workforce-of-the-Future?lnk=hm [Accessed 8th of October 2021]
·Randolph, E. 2021. Fashion Industry Falling to meet green targets:report. [online] Yahoo!Life. Available at: https://uk.style.yahoo.com/fashion-industry-failing-meet-green-165732538.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIhXpioW-pZT8a2xSUwsq4nJ9uZAjjXKPnhB28YSw0z7SKwcUAxmbr4coZ--0N5ErWEZEoz7dG3iqxCa-_vzhQUB6QELifo0uu_rTjtuBuVk0C648E-cSXlIiUrQIMaxLpJ7YyZfWvarMnyqcwEePOcksWtyRW-GAyC0hhvsQqrp [Accessed 5th of October 2021]
· Johnsen-McFall, M. 2019. The fashion industry emits more carbon than international flights and maritime shipping combined. Here are the biggest ways it impacts the planet. [online] Business Insider India. Available at: https://www.businessinsider.in/science/news/the-fashion-industry-emits-more-carbon-than-international-flights-and-maritime-shipping-combined-here-are-the-biggest-ways-it-impacts-the-planet-/articleshow/71640863.cms[Accessed 8th of October 2021]
· Unknown writer. 2021. Luxury Spending in Asia Pacific beyond Corona Virus: Key Strategies for the Future. [online] Euromonitor International. Available at: https://www.euromonitor.com/article/luxury-spending-in-asia-pacific-beyond-coronavirus-key-strategies-for-the-future. [Accessed 9th of October 2021]
· Friedlander, R. 2018. Comme des Garcons Just Went Direct to Consumer. [online] Document Online Magazine. Available at: https://www.documentjournal.com/2018/01/haute-couture-meticulous-craft-viktor-rolf/[Accessed 27th of October 2021]
· Johnsen-McFall, M. 2019. The fashion industry emits more carbon than international flights and maritime shipping combined. Here are the biggest ways it impacts the planet. [online] InStyle Magazine. Available at: https://www.instyle.com/fashion/comme-des-garcons-online [Accessed 27th of October 2021]
· ShowStudio. 2019. Supryia Lele Releases A/W19 Campaign Shot by Jamie Hawkesworth. [online] Show Studio:The Home of Fashion Film. Available at: https://showstudio.com/news/supriya-lele-aw-19-campaign-jamie-hawkesworth [Accessed 19th of October 2021]
· Baker, S. 2020. Meet the Spanish Creative Who Predicted the Need for Gloves. [online] LOVE Magazine. Available at: https://www.thelovemagazine.co.uk/article/meet-the-spanish-creative-who-predicted-the-need-for-gloves [Accessed 11th of October 2021]
· Dreisbach, C. 2021. Redefining Digital Luxury Experiences in E-commerce . [online] Vaimo Core of Commerce. Available at: https://www.vaimo.com/redefining-digital-luxury-experiences-in-ecommerce/ [Accessed 9th of October 2021]
· Unknown writer, M. 2019. Balenciaga:Afterworld. The Age of Tomorrow [online] Dimension. Available at: https://www.dimensionstudio.co/work/balenciaga-afterworld-age-tomorrow-volumetric [Accessed 16th of October 2021]
· Uknown Writer, 2021. The 21st Century Transformation-Augmented Reality in Luxury Retail. [online] Tulfa. Available at: https://tulfa.com/how-luxury-retailers-are-using-augmented-reality/ [Accessed 19th of October 2021]
· Dreisbach, C. 2021. NFT Art Sites-A New Revenue Channel for Ecommerce Merchants. [online] Vaimo. Available at: https://www.vaimo.com/nft-art-sites-new-revenue-channel-for-ecommerce-merchants/ [Accessed 8th of October 2021]
· Tillman, J. 2021. Nike’s CryptoKicks NFTs Could Introduce Sneaker Breeding to the World. [online] Boardroom. Available at: https://boardroom.tv/nike-cryptokicks-sneaker-offspring/ [Accessed 10th of October 2021]
· Allaire, C. 2020. Would you spend real money on Virtual Clothes[online] Vogue. Available at: https://www.vogue.com/article/tribute-virtual-clothes-digital-fashion [Accessed 3th of November 2021]
·Unknown writer, 2021. Metroculturals: Prosperous, Liberal, Urbanities interested in a very wide cultural spectrum. [online] The Audience Agency. Available at: https://www.theaudienceagency.org/audience-spectrum/metroculturals [Accessed 11th of October 2021]
· Verney, H. 2020. Alewya Demisse is This Decade’s Triple Threat. [online] LOVE Magazine. Available at: https://www.thelovemagazine.co.uk/article/alewya-demmisse-is-this-decades-triple-threat [Accessed 15th of October 2021]
· Kirkpatrick, E. 2021. FKA Twigs Says “It’s a Miracle I Came Out Alive” After Relationship With Shia LaBeou. [online] Vanity Fair Online Magazine. Available at: https://www.vanityfair.com/style/2021/02/fka-twigs-shia-labeouf-elle-magazine-interview-sexual-abuse-allegations-lawsuit [Accessed 5th of November 2021]
·Rogers, I. 2021. Ian Rogers: Five Years from now we will have closets where we share our digital collection. [online] BOF. Available at: https://www.businessoffashion.com/podcasts/technology/ian-rogers-five-years-from-now-we-will-have-closets-where-we-share-our-digital-collections [Accessed 17th of October 2021]
·Orendorff, A. 2021. 10 Trends Styling 2021’s Ecommerce Fashion Industry: Growth + Data in Online Apparel & Accessories Market. [online] Common Thread Collective. Available at: https://commonthreadco.com/blogs/coachs-corner/fashion-ecommerce-industry-trends [Accessed 11th of October 2021]
